Tag Archives: marketing attribution
Multi Channel Marketing Strategy for Revenue
Most advice about a multi channel marketing strategy starts with the wrong premise: more channels must mean more revenue. They don'...
Multi Channel Marketing Campaign Playbook for Real Revenue
A multi channel marketing campaign can produce a 287% higher purchase rate than a single-channel campaign when it uses three or more ch...
Unified Customer Profiles for Sustainable Revenue Growth
You're probably staring at five dashboards right now.
Your ad platform says one thing. Your CRM says another. Your email list has ...
A Multi Touch Attribution Model for Real Revenue Growth
Most advice about a multi touch attribution model starts with the wrong assumption. It assumes more complexity automatically means bett...